In the News
22
Media Office
T
he award winning Media
Office achieved many
milestones in 2015. The
unit led the department’s effort
in increasing social media reach
and followers through inspiring
and relevant content. Personnel
are also responsible for managing
news stories and guiding the
department’s responses for requests
related to operations.
The Media Office
utilizes a proactive
approach versus
reactive by actively
promoting positive
stories that highlight
department members’ great work
being accomplished.
The unit also manages public
relations and branding initiatives
through publication of newsletters,
flyers, and public reports to keep
citizens informed on what’s going
on within the department. Visitors
and dignitary visits are managed
through the Media Office with an
emphasis on providing excellent
service and maximizing their visit to
accomplish stated goals of learning
best practices at APD. Video
production and graphic design
services are also housed with the
Media Office.
Team members were selected
to teach at several regional and
national conferences and APD is
viewed as a best practices
agency for citizen
engagement through
media approaches and
social media integration.