Define an Identifiable Brand
The Arlington Police
Department has been pioneering
the way in social media content
for law enforcement agencies
across the globe. By adopting a
robust social media philosophy,
the department is able to reach a
larger, more diverse population in
order for the community to stay
connected. Social media has really
been a “game changer” when it
comes to the way citizens receive
their news and interact with law
enforcement.
The main advantage for APD’s
use of social media is that the
department is in the best position
to tell its own story. From profiling
cases, to highlighting officers, and
passing along important traffic
safety information, the department
has embraced social media to
connect directly with residents.
Often times, a citizen may not
be able to attend a community
meeting; however, they are able to
stay plugged in on what’s going in
their neighborhood through social
media.
APD employs different
platforms to reach a multitude
of audiences. Facebook is used
to pass along feel-good stories
that highlight the great police
work that is happening day in and
day out. The community is able
to engage in dialogue directly
with the police department
by commenting on posts and
sharing information. Twitter is
used to pass along real-time
public safety information and
tweetalongs. YouTube catalogs
all of the department’s videos
and programming. Nixle
Connect with APD
is a subscription based
Web: . . . . . www.arlingtonpd.org
service where citizens can
Facebook: facebook.com/ArlingtonPolice
Twitter: . . . @ArlingtonPD and
receive alerts and advisories
@ArlingtonChief
on important community
YouTube: . Inside APD
information