Aparté No 1 | Page 71

Ruée vers l ’ Ouest !
Auparavant , l ’ Ouest était synonyme d ’ une constellation de petits villages côtiers entrecoupés de champs de cannes . En 20 ans , ce paysage tranquille s ’ est transformé en un foyer urbain vibrant qui a conservé son cachet authentique .
Avec des paysages sauvages et époustouflants , un éventail de loisirs en plein air et d ’ activités sportives , un accès direct aux services de santé , écoles et universités – sans oublier la générosité légendaire de ses habitants ! –, l ’ Ouest a tout pour séduire . On y vit au rythme de ses envies . Qu ’ on soit en quête d ’ un lifestyle agréable , d ’ opportunités professionnelles ou de rencontres enrichissantes , The West invite à découvrir , investir , apprendre et vivre . Ce sont , à juste titre , les quatre axes choisis pour étoffer la marque territoriale : ils encouragent chacun à faire sienne cette région .
Découvrir des expériences et des paysages . Investir maintenant , pour poser les bases de notre vie de demain . Apprendre pour grandir et s ’ épanouir à tout âge . Et vivre , pour se laisser porter par l ’ intensité d ’ une terre où tout est réellement possible .
Medine , the driving force
Originally a company focused on sugar cane cultivation and today a diversified group , Medine has evolved with the country , experiencing successive changes since 1911 . With a portfolio of 10,000 hectares spread across the West and projects that range from the ambitious to the pioneering , the Group is a driving force for social and economic progress in the region .
With an optimistic vision for the future and a deep commitment to the sustainable and coherent development of the West , Medine ’ s ambition is to unite regional stakeholders to achieve these goals , through its new brand ‘ The West ’. The West ' s dynamic website highlights the region ' s best culinary and cultural addresses , recent real estate projects , and useful information for residents and tourists . This inclusive and committed platform is also a jumping-off point for the initiatives and events of the Group and its partners . Local growth is supported while ensuring a positive and sustainable impact on the development of the region .
Go West !
In the past , the West was synonymous with a constellation of small coastal villages interspersed with sugarcane fields . In just twenty years , this tranquil landscape has been transformed into a vibrant urban area that has nonetheless managed to retain its authentic charm .
With its breathtaking , untamed landscapes , a wide range of outdoor recreation and sporting activities , direct access to health services , schools , and universities – not to mention the legendary generosity of its people ! – The West has it all . It ’ s a place where you can live to the beat of your own drum . Whether you are looking for an enjoyable lifestyle , business opportunities , or a chance to meet new people , The West is a place to discover , invest , learn , and live . These four words underpin the key themes that shape the regional brand : everyone is encouraged to make this region their own .
Discovering experiences and landscapes . Investing now , to lay the foundations for our lives tomorrow . Learning to grow and develop at any age . And to live , to be carried away by the power of a land where everything really is possible .
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