For best results , focus your marketing efforts on videos and other visually appealing content . Bold graphics , vibrant colors , and playful fonts are great ways to capture a Gen Z renter ’ s attention . Videos can also prove beneficial by showing a targeted advertisement as long as you hone in on your core message quickly or risk losing interest .
SMART TECHNOLOGY APPLIANCES
When marketing to Gen Z renters , it is important to consider what amenities they want and how to properly market those features . For example , Gen Z renters do not just want to access the internet via their computers and phones ; they also prefer connected appliances such as smart thermostats that save money , and keyless locks for enhanced security .
Similarly , cable internet services are not enough to attract this group . They expect wireless , fast reception . For Gen Z renters , consider focusing on advertising your property ’ s quick internet speed and reception that beats your competition .
HIGHLIGHT SHARED AMENITIES
Additionally , this age group is prone to be less physically active than previous generations , so things like a swimming pool and fitness center may not be as appealing to them . You could instead focus your attention on advertising indoor and outdoor lounge spaces , community areas , and other shared amenities . Research shows that Gen Z renters are looking for common spaces to mingle with their neighbors . This group also tends to have a more entrepreneurial and networking mindset , which means coworking environments and convenient workspaces might be more attractive to them than a desk area in their own apartment .
While Generation Z is attracted to visually appealing graphics and creative content , the most important thing to consider is that through these marketing media , they want to know where they will be living , what the accommodations are , and how the apartment will benefit their lifestyle . Efficiency and creativity are the foundation for attracting Gen Z renters with your marketing plan .
“ Ashley Tyndall is the Director of Corporate Communications for Criterion . B an agency focused on branding and inbound marketing for the commercial real estate industry .”
" Growing up in the age of technology , Gen Z cannot comprehend a time before the digital age ."
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