CONTENTS
SEPTEMBER 2019 | VOLUME 32, NUMBER 9
OFFICIAL PUBLICATION • SEPTEMBER 2019
UTILIZING
SOCIAL MEDIA
& VIDEO
STORYTELLING
6
9
15
20
FROM THE PRESIDENT
Giving Back to the Apartment Association
ASSOCIATION NEWS
Thank You to AAMD's Construction Partners
GUIDEBOOK
AAMD's Menu of Opportunities
SOCIAL MEDIA
Utilize Social Media to Enhance your Community's Brand
Six-Month Timeline for Marketing Your Event on Facebook
The Truth About Visual Storytelling
PUBLISHER
Mark Williams
mwilliams@aamdhq.org
EDITOR, DESIGN & PRODUCTION
29
37
PHOTO ALBUM
Golf Tournament 2019
BUSINESS 2 BUSINESS
Christopher Dean
cdean@aamdhq.org
Aminta Williams
aminta@aamdhq.org
COMMUNICATION COMMITTEE CHAIRS
Amy Evans, Simpson Property Group
Jared Miller, RedPeak
4
7
10
11
12
Leadership
Chili Cook-off
Education Catalog
Lease-A-Rama
HOME Room
23
26
40
42
44
Power Series
TechCon
Alliance Partners
Apartment Advocate
Advertising Directory
CONTRIBUTORS
Adriana Anderson, Emily Klipp,
Lisa Godbehere, Joey Ducatte,
Mara Freese, & Scott Kirkwood
APARTMENT ASSOCIATION OF METRO DENVER
7100 E. Belleview Ave. Suite 305 | Greenwood Village, CO 80111 | (303) 329-3300
ADVERTISING
Please call 303.329.3300 for more information about
advertising in Trends. Deadline for contracts and
artwork are the first Monday of the month prior to
publication.
ARTICLE SUBMISSION
Trends will consider printing any article written by an
AAMD member that applies to the Denver multifamily
industry, is 300-500 words, does not promote any single
company or product. AAMD reserves the right to edit
any article without notification. Due to space, not all
articles submitted will be printed.
Apartment Trends (USPS 018-233) is published 11 times a year (monthly
except for the combined November/December issue) by The Apartment
Association of Metro Denver, 7100 E. Belleview Ave., Suite 305, Greenwood
Village, CO 80111. Periodicals Postage Paid at Englewood, CO and additional
offi ces. POSTMASTER: Send address changes to Apartment Trends c/o The
Apartment Association of Metro Denver, 7100 E. Belleview Ave., Suite 305,
Greenwood Village, CO 80111. Subscription included in membership dues.
Apartment Trends is published as a service to its members and all segments
of the apartment industry by The Apartment Association of Metro Denver. Any
reproduction or copying in whole or in part, without permission, is prohibited.
Articles and events herein do not necessarily have the endorsement of AAMD
but may be presented to give readers a diversity of views and activity updates.
7100 E. Belleview Ave., Suite 305, Greenwood Village, CO 80111, Phone (303)
329-3300, Fax (303) 329-0403, E-mail: info@aamdhq.org, Web: www.aamdhq.
org. AAMD is a tax-exempt professional trade association representing the
multifamily housing industry in the metropolitan Denver area. AAMD is affi liated
with The Colorado Apartment Association (www.caahq.org) and The National
Apartment Association (www.naahq.org).
www.aamdhq.org
MEMBER WEBSITE
www.aamdhq.org
FACEBOOK
facebook.com/aamdhq
1,821 LIKES
TWITTER
@aamdhq
1,144 FOLLOWERS
INSTAGRAM
instagram.com/aamdhq
866 FOLLOWERS
Executive Vice President
Mark Williams | mwilliams@aamdhq.org Program and Events Manager
Monica Machon | monica@aamdhq.org
Vice President of Member Services & Business Dev't
Julie Evans-Schmitt | julie@aamdhq.org Member Services Coordinator
Tania Byrne | tania@aamdhq.org
Vice President of Communications & Marketing
Christopher Dean | cdean@aamdhq.org Programs & Events Administrator
Emily Ashby | eashby@aamdhq.org
Vice President of Events & Education
Betty Knecht | betty@aamdhq.org Database Administrator
Jake Roth | jake@aamdhq.org
Comptroller
Earlease Alexander | ealexander@aamdhq.org Government Aff airs Intern
Joey Ducatte| joey@aamdhq.org
Director of Education and Career Development
Lisa Godbehere | lisa@aamdhq.org Graphic Design Intern
Aminta Williams | aminta@aamdhq.org
Government Aff airs Manager
Destiny Bossert | destiny@aamdhq.org
SEPTEMBER 2019
TRENDS | 3