Apartment Trends Magazine September 2019 | Page 28

4. Go vertical: Due to the popularity of smartphones,
vertical videos have become more popular.
5. Sound: Video should work well without sound (most
videos on social media are muted until the user chooses
to turn on sound).
6. Add captions: Off er an accessible experience
for people with disabilities, those who do
not speak English as a fi rst language, or
people who are watching silently.
7. Make it shareable: Encourage people to share
your video by including social share buttons.
8. Include a call to action: Tell your audience
what you want from them: go to your
website, share your video, sign up for your
email list, etc.
WHY SHOULD YOU INVEST IN VIDEO?
Video is one of the best tools for marketers. Visual
storytelling is easy to digest, entertaining and
engaging, and it can give a potentially huge ROI
through many channels.
Some of the benefi ts of visual storytelling are:
Whether you’re using video to showcase a product, service,
or your company in general, it allows the consumer to feel
connected to and confi dent in your brand.
1. Builds trust and relationships with your
customers
2. Increases credibility
3. Educates customers and potential customers
4. Improves your website’s Google rankings
5. Guarantees your brand a place on YouTube
6. Easy to share across your marketing mix
(website, email, social media)
THURSDAY, FEBRUARY 13
CONFERENCE: 9 AM-3 PM
ELLIE CAULKINS OPERA HOUSE
SPONSORSHIPS AVAILABLE NOW!
26 | TRENDS SEPTEMBER 2019
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