Apartment Trends Magazine November / December 2015 | Page 71

LEASING
rommel anacan, the relationship difference

How to Lose a Customer in 10 Seconds
I love the movie “How to Lose a Guy in 10
Days” starring Matthew McConaughey and Kate
Hudson, and I refer to the movie a lot in my seminars because I think people in sales can learn a lot
from the movie...and many other “romcoms” too.
(After all, you are trying to get a customer to fall
in love with your community!) Recently, I have
been watching clips of the movie while preparing
a workshop for a client and it motivated me to
write “How to Lose a Customer in 10 Seconds.”
1.

When a customer calls in, act like you
don’t know a thing about your company,
product and/or service. Example “Hi, I’m
calling about the apartment I saw on your
ad on Craigslist...” You: “Ad?”

2.

Say “Actually, I don’t know where the closest elementary school is. Why don’ [