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times and they sign ten times more leases but current residents become ten times less likely to move.
Apple phones have problems and the competitors like Samsung and Google have features that iPhones don’ t have, so why do they have such loyal customers.
A big part of the loyalty comes from the fact that Apple dominates the market. It is hard to switch phone brands when you see a line of people wrapped around the sidewalk just to be the first to get the new iPhone.
By placing your community at the top of Google search not only will you explode your demand from prospects, but you will send a message to current residents that this is“ the place to live” and they made the right choice.
8. HANDLE PEOPLE THAT WANT A MANAGER
I love it when people call in or walk in and want to speak with executives. I would rather waste time with a potential customer even if they have an issue than waste time by myself.“ I want to speak to the property manager” is an opportunity. There are 3 possibilities when someone asks for the property manager: they are a vendor, they have a complaint, or they are looking to rent an apartment. Vendors can be made into residents, complaints can be made in lease-renewals. Tell your staff to always help someone that wants to see the manager right there on the spot.
9. ALWAYS ASK QUESTIONS ABOUT WHAT THE RESIDENT IS THINKING
Don’ t worry about offending them. Their budget is your business. If you’ re going to blow the renewal of that lease, do it because you know what you’ re doing. Ask questions you need to be answered. The only thing worse than not getting answers from residents is not even asking them questions.
10. ACCEPT RESPONSIBILITY FOR THE SITUATION YOUR COMMUNITY IS IN
The final tip I want to give is to accept the situation you are in. You will not see a
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massive improvement until you and your team become fully aware of the amount of change that has occurred in the Denver apartment market and are prepared to let go of the past and move into the future.
You are ready to take your community back to prosperity when you can answer“ yes” to the following:
• Are you no longer concerned with who is to blame but rather what you need to do?
• Do you believe that no one is going to come in and save the day at your community?
• Are you disappointed in the results from the actions you’ ve taken and ready to try new things?
Matt Easton is Executive Vice President at MultiFamily Traffic. Since 2007, MultiFamily Traffic has helped hundreds of apartment communities do billions in additional revenue. MultiFamily Traffic brings more traffic and more leases, with less effort and less expense on the part of marketing department.
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