Volunteers at the
Open Houses included leasing and maintenance professionals companies seeking new talent. The new site provides industry statistics like earnings potentials, advancement opportunities and the growing industry success rate. At the center of it all, employee retention within the industry is key.
ProApartments. com has doubled traffic each month since beginning the initiative in early March, and over the course of the whole project tripled its original traffic. Facebook advertising has worked to grow the ProApartments Facebook page exponentially, reaching thousands daily.
Career Fairs
While attending career fairs for the past six years at colleges such as Metro State, where young talents came from hospitality and business programs, AAMD has begun attending additional fairs- as far north as Colorado State University and as specific as Pitkin’ s Technical College- to present the plethora of entry-level openings to students coming up on graduation.
The turnout of interest has been incredibly successful, as many students had already heard of the industry or were interested in a career due to different incentives and perks.
Internships for Education and Placement
A partnership with Emily Griffith Technical College that launches next month is expected to streamline training for students in becoming efficient and effective industry maintenance professionals.
The students will already have skin in the game, and have a desire for their type of skills with training both in the classroom and on-site. The best part is they will get paid for all on-site training they do, and potentially have a job lined up upon completion of their six-week program.
Investment in Advertising
Throughout this whole campaign, AAMD has made an investment of nearly $ 60,000 in television and social media advertising, which holds a key presence in the success of the talent recruitment endeavors. With the help of the Board of Directors and a New Talent Committee, AAMD worked with Comcast Spotlight to best target the ideal market and audience for two brand
new commercial spots, one targeting potential maintenance professionals and the other leasing professionals.
From March 21 through April 30, the commercials aired on channels such as CBS Sports and Comedy Central in select markets. One open house attendee saw the commercial during a break in the middle of the NCAA Championship basketball game, which drove him to visit the Pro- Apartments website.
Facebook and Instagram budgets have been allocated to marketing campaigns that target key demographics even deeper. By focusing on a 40- mile radius of Denver in all directions ages, interests, hobbies, education, jobs, etc. are all considered and targeted through social media advertising efforts.
With the new efforts to increase fresh talent in our continually growing market, AAMD is keeping its promise to represent the best interest of the industry as initiated by the Board of Directors and Leadership. These initiatives are putting our industry on the map as a viable career path for anyone who might be looking.
Commercial spots that aired on cable during March and April promoted leasing and maintenance positions, as well as the benefits of the industry including its team environments and professional training. Commercials can be seen at www. proapartments. com
14 | TRENDS • MAY 2016 www. aamdhq. org