FOR RENTAL HOUSING IN COLORADO
RENTER EXPERIENCE
SCOTT KIRKWOOD | GRIFFIS BLESSING
THOUGHTS
LEAP THOUGHTS is a new series of commentaries written by AAMD Leadership on Teamwork and Team Excellence
Online Reviews: Negative Reviews Reach More People
The typical renter experience at a Griffis Blessing managed property is exemplified through resident feed back on social media. We strive to have the most up to date amenities, a pristine swimming pool, wide open dog parks, a business center and fitness center.
One would think those must be the most important things when posting to Reputation. com or Yelp. In fact, no matter where it is posted, the common thread is always the property staff. The following are some quotes from one of our property social media sites:
" I was searching for a beautiful apartment with a lot of privacy, wooden floors, with steel appliances and granite counter tops. I have pretty much all I was looking for. The staff are all very helpful, customer service is excellent. There are fewer apartments in this community in comparison to others, which I like for privacy reasons. Top notch facility. Tall ceilings and windows as well. Coffee shop / breakfast place, salon / boutique, and bar / restaurant across the street."
" This apartment is a great location for me for the training I do. The neighbors are quiet and respectful and maintenance does a great job staying on top of things that need to be done."
" The staff is awesome! They are really friendly, helpful, and attentive and make it fun living here. They also love my dog and that means a lot lol. Great location, always clean and quiet and overall just a great place to live. Love it!"
" The staff is very friendly and timely in responding to any of my needs. It never takes more than a few hours to resolve a maintenance issue( only have had 2 in 16 months)."
While these happen to be positive reviews, the negative reviews tend to be about the staff. We are successful when residents feel that they are respected.
There is a saying that a happy customer will tell three friends about their experience, an unhappy customer will tell ten. In today ' s world of social media, an unhappy customer will reach many more than ten.
Since negative reviews will reach more people, it is important that our residents are heard and feel cared for. That is what we should continue to strive for across all communities in Denver.
FOR RENTAL HOUSING IN COLORADO
10TH EDITION
NOW ONLINE AT WWW. AAMDHQ. ORG www. aamdhq. org MARCH 2017 • TRENDS | 35