Apartment Trends Magazine June 2020 June 2020 | Page 8

FROM THE PRESIDENT SCOTT KIRKWOOD | GRIFFIS BLESSING Collaboration and Adaptability Continues to Define Our Association and Industry Who could have predicted some of the challenges during the term? Last July there wasn’t a hint we’d be concluding this fiscal year during a pandemic. But there were plenty of challenges this year long before the word "COVID", "pandemic" or "quarantine" became a part of our daily conversations. It's the collaboration amongst our membership and industry leaders that have gotten us through these challenges. We began the year with a collaborative effort and ended with one. It started with a major restructure of the AAMD/CAA Government Affairs department. A focus group of past presidents and industry leaders was established to develop a series of leadership qualities and priorities for the next department Vice President, culminating in the hire of Drew Hamrick, who has proven to be a tremendous addition to the s t a ff . The collaboration continued with outreach to the three other NAA affiliates in the state (Southern Colorado, Northern Colorado and Weld County). The goal was to look for political support in the fight against rent control measures at the state and local levels of government. Led by NAA Region VIII VP Rocky Sundling and CAA President Terry Simone, the team was able to secure $100,000 in funding through NAA for a political campaign educating state and local legislators against the perils of rent control. The group held a Housing Summit in early October that gave the industry a seat at the table with state legislative leaders and helped defeat a proposed bill for the first time since the 2018 election. Then came the COVID-19 crisis. If this pandemic did nothing else, it showed that our Association and industry is adaptable to changing, even under extreme circumstances. A small group of industry leaders gathered to discuss the CARES Act and the impact on management operation strategies. We shut down operations to protect employees and residents. Long standing business norms were changed and a potential rent strike was averted. That small group of leaders began to expand with many industry professionals joining the COVID Task Force to discuss how to shut down and deal with legal challenges. This has allowed our industry to share ideas about how to get through this together, and has been one of the most productive groups. Now as many as 100 participants are discussing how to stage the reopening of our businesses. Similarly, in April we created “Coffee with the Lawyers”, which is a weekly legal zoom format offered to assist members with legal questions and issues. Finally, we were the first apartment association in the country to partner with the Resident Relief Foundation, and as of this writing- raised over $100,000 for this important cause. These examples of cooperation show the power of our Association and make me proud of my affiliation. Despite the obvious and dramatic lows of the year resulting in the inability for AAMD to hold countless events and education, we saw and celebrated plenty of highs! We relaunched our Economic Conference which had nearly 500 people there. We had successes with our Apartments Giving Back Campaign, being a finalist for an NAA Affiliate Excellence Award and raising nearly $40,000 for charity. The AAMD office was wrapping up construction and expansion, and we officially launched our new Hands On Maintenance Education (H.O.M.E.) Room, which was gaining momentum in January and February. We continued to focus on JLAC and political threats to the industry with the theme of expanding the circle of influence to include other parts of the state and industry affiliates in northern Colorado and Colorado Springs. COVID-19 had a huge impact on our residents, employees and investors. The road ahead for the Association will be bumpy without a doubt. There are uncertainties none of us have answers for at this time. The mounting mass of revenues lost from the inability to gather for education and networking events is substantial. But just as I said a year ago, I’ll repeat again- it’s time to “Saddle Up!”. SAVE THE DATE - JUNE 25, 2020 6 | TRENDS JUNE 2020 www.aamdhq.org