HOW AUTOMATION HELPS APARTMENT
COMMUNITIES BETTER HANDLE LEADS
Being inundated with leads? Here’s a look at how marketing automation for
multifamily properties can help in popular markets like the Denver area.
T
he Greater Denver area leads the nation
in population and rental growth as the
local market continues to prosper. With
such high renter demand, the volume of leads
can overwhelm a leasing office. Most onsite
teams are only equipped to handle the most
highly qualified prospects, and other lessqualified
leads may not be effectively nurtured
because of other pressing priorities.
High lead volume seems like a good
problem to have, but without technology
to assist in organizing, analyzing and
automatically nurturing all of those prospects,
you could be hurting your multifamily brand
by not responding in a timely manner or
missing out on making other improvements
based on the incoming data.
“Technology develops to be way more
efficient than we can ever be as humans,”
says Meagan Struve, Marketing Manager at
Mission Rock Residential, which operates
multifamily apartment communities in the
By Kristy Esch
THURSDAY,
JULY 30, 2020
PRESENTED BY:
AAMD 35th ANNUAL
GOLF
TOURNAMENT
20 | TRENDS JULY 2020 www.aamdhq.org