sure to share creative posts to your social
media channels.
Keep in mind that spreading the word
is not a one-man job. You will want all
hands on deck to ensure residents know
and use the program actively. Make
sure leasing agents inform any new
residents of the promotion, and have
your on-site team post professional flyers
in the leasing office, community shared
spaces, and on-line. Use your monthly
resident functions as a platform to spread
the word by offering giveaways and
incentives tied to bringing a friend.
5. SHOW YOUR APPRECIATION
After your resident referral program
is up and running, you may start to see
some residents who are more actively
involved than others. It’s important to
show your appreciation to the residents
who refer more than one person or who
go out of their way to recommend your
property consistently.
A handwritten thank-you note or
care package is a great idea, but consider
something more substantial for those
residents who refer more than five times
as they are bringing in a significant
amount of new revenue to your property.
GETTING THE MOST FOR
YOUR MONEY
Considering that 92 percent of
consumers trust referrals from people
they know, it’s evident that word-of-
mouth referrals are the strongest vote of
confidence your apartment community
will get. By incentivizing this behavior
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among your residents, you will not
only reduce turnover but ensure a
steady stream of qualified applicants.
Ultimately, it’s important to not only
launch a unique referral program but
continually advertise and leverage this
program to see the biggest impact to
your bottom line.
Ashley Tyndall is the Director
of Client Service and author at
Criterion B.
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[email protected]
800-931-1562
JULY 2019
TRENDS | 31