Apartment Trends Magazine January 2020 | Page 15

APARTMENTS GIVING BACK Highmark Residential Hosts May Fundraiser for American Red Cross Red Cross by encouraging volunteer eff orts and donations to this worthy organization. T he American Red Cross responds immediately to more than 70,000 disasters each year, including house or apartment fi res (the majority of disaster responses), hurricanes, fl oods, earthquakes, tornadoes, hazardous material spills, transportation accidents, explosions and other natural and man-made disasters. The American Red Cross has been extremely valuable to Highmark and its residents when faced with unfortunate disasters in their communities. Highmark Residential is proud to support The American Highmark has designated the month of May to be their fundraising month for the American Red Cross. Each May Highmark associates will be given the opportunity to contribute to the American Red Cross via payroll deductions. As a Ready 365 partner, Highmark Residential continued this year with its annual partnership supporting the Red Cross Home Fire Preparedness campaign ( a life-saving initiative that is making communities safer all across the nation). Additionally the company activated its co-branded Red Cross micro-site to raise money from employees – with a generous corporate match to support the Hurricane Dorian disaster relief. In 2019, Highmark Residential was able to contribute $7,035 to the Home Fire Preparedness campaign and $5,570 to the Hurricane Dorian campaign. YOUR TURN Tell us your story on how your company gives back to the community and be featured on our website at www.apartmentsgivingback.org and in a future issue of Trends Magazine. BORROW PHIL FOR YOUR NEXT CHARITY PROGRAM “Th e Philanthropic Bear” Phil is the Apartments Giving Back mascot (Teddy Bear), representing all the great ways the Multifamily Industry gives back to charitable organizations in Denver. Phil can be rented for charity events to take pictures and help promote the Apartments Giving Back initiative! It doesn't cost anything to rent him, all we ask is that you take as many pictures with him at the event, post the pictures to social media using #ApartmentsGivingBack For More Information on Apartments Giving Back or to make a donation, please visit www.ApartmentsGivingBack.org www.aamdhq.org JANUARY 2020 TRENDS | 13