Apartment Trends Magazine January 2020 | Page 13

FEATURED TECH TALKS HOW DO YOUR RESIDENTS REALLY FEEL? Explore the value of understanding and addressing feedback using real examples and strategies that will in turn build trust and relationships with your residents. FRANCIS CHOW ELLIS PARTNERS & EDGE2LEARN TECHNOLOGY & ASSESSING YOUR BRAND IN THE MARKETPLACE Learn about new technologies available now, how to leverage what you already have, and the power of driving performance improvement by combining assessment and targeted training. GET MORE TOURS WITH LESS WORK What if you could create better operational effi ciencies and nurture all website visitors to get more qualifi ed tours with half the work? Learn how leveraging AI and marketing automation can better assist consumers faster but still feel personal, and increase property website conversions to get more qualifi ed tours. SCOTT HILL MARCELLA EPPSTEINER PERQ MISSION ROCK RESIDENTIAL ‘GEN Z: THE NEXT GENERATION OF RENTER’ ANDREA SHAW GABLES RESIDENTIAL PANELS Explore the value of understanding and addressing feedback using real examples and strategies that will in turn build trust and relationships with your residents. ROBERT GETTYS GRACE HILL INDUSTRY EXPERT PANEL TOPICS INCLUDE: SELF TOURS SMART HOME TECH SHORT TERM RENTALS ASK THE C.O.O.’S KEYNOTE SPEAKER Antoine Dupont www.aamdhq.org ADAM MESHEKOW LEAP EXHIBIT HALL EXHIBITORS FROM INDUSTRY SUPPLIER PARTNERS WILL BE ON HAND TO SHOWCASE THE LATEST AND GREATEST IN MULTIFAMILY TECHNOLOGY! HOW TO STAND OUT IN A CONTENT SATURATED WORLD At the core of modern marketing lies one common frustration for most business owners: how do I make my business stand out with all this noise? And how do I stop wasting money every day on stuff that doesn’t work? Sounds familiar? Thankfully, there’s a surprisingly easy answer, and it has to do with our collective confusion with sales vs. marketing. In this presentation, Award Winning Marketing Strategist & Expert Antoine Dupont, will show you the tools and techniques for creating remarkable content in order to get more leads and grow your business. By focusing on quality vs. quantity, and on bull’s eye research, you’ll learn how to create content people want to watch & read, and ultimately do business with you. JANUARY 2020 TRENDS | 11