"Properties can never put too much eff ort into
creating great communication with renters."
While luxury amenities are important,
residents are more deeply impacted by the value
that they perceive their home off ers them. In
other words, how the customer service they
experience with your property is diff erent — or
better — than others.
3. HOST IRRESISTIBLE EVENTS
In line with the concept of added value,
hosting irresistible renter events for the
community substantially boosts renter
experience.
Not only does it show renters that you care
about their living experience, but it also
provides them with the opportunity to meet
and form connections with both their
neighbors and the property management team.
Witten Advisors found that residents
who have seven or more friends in their
community are happier and more likely to
renew their lease.
Th ese community events should be
planned around the preferences of your renters
and off er them something they will perceive as
worthwhile, specifi cally something worth
changing their normal routine for. Th is can be
free food from a favorite local spot, a guest
speaker, seasonal drinks, a movie night, a
pool-side barbecue, and so on.
Above all, to elevate the resident
experience, these events must be consistent
and intentional.
4. BUILD GREAT
COMMUNICATION
Communication is one of the most
important factors for improving renter
experience because there are opportunities for
it to occur each and every day. Further, beyond
good communication, strive for proactive
outreach. Properties can never put too much
eff ort into creating great communication
with renters.
For example, aim to inquire about a
renter's experience before they come to you
with a problem. Also, ensure there are
multiple ways for a renter to contact your
property management team and respond
promptly.
Properties can also keep residents
informed with a weekly newsletter that
communicates property news, updates, events,
and provides helpful information such as
weather forecasts and local recommendations.
For digital communication, an online chat
in resident portals and messaging apps can
also handle work order requests to help create
a smoother experience for renters.
Ultimately, the mark of a great property is
one that is always trying to improve and create
the best resident experience possible — and
renters can see that.
NATURAL DOG PARK PRODUCTS
GymsForDogs.com
[email protected]
800-931-1562