All About Apartments Giving Back
The multifamily housing industry is unique by nature, as it provides a primary need – housing. Not only that,
but apartment communities, owners and management companies spend tens of thousands of dollars and
thousands of hours each year contributing to the needs of their community in different areas of their cities
and with a variety of charities and non-profit organizations.
Last year, AAMD designed “Apartments Giving Back”, a
The Logo and Website
community service initiative with several goals and objectives:
In 2019, we
1. Shine a positive spotlight on our industry: With designed a simple
the resurgence of an unfavorable state legislature which but powerful logo
continues to target our industry and have misperceptions of with a heart
our members, it is easy for the public to focus primarily on representing the
the growing need for aff ordable housing and to attack the outreach of our
industry. Our goal in part is to change the perceptions with industry. The
a favorable and positive spotlight on our members and buildings inside
the association. the heart represent
2. Promote the philanthropic eff orts of AAMD members: apartments and the
Many AAMD members support local charitable care they have for the
organizations such as Family Homestead, Food Bank of the community that surrounds
Rockies, and St. Jude’s Children’s Hospital, just to name them. The heart logo has
a few. Our goal is to provide one place to showcase all of become a symbol for AAMD, and
these eff orts to highlight the good our industry is involved will continue to be used in other areas
in. We had a simple “phase one” goal of showcasing 10-12 of our events and programs in 2020.
members who give back in their community.
3. Raise money for a variety of charitable organizations:
A new website, www.apartmentsgivingback.org, has been
AAMD is making a more concerted eff ort to contribute created to help shine a positive light on the industry, as it
funds directly to the community through charitable shows the quantity of members who give back, and the large
donations of $250, $500 and $1,000 in an eff ort to showcase number of charitable organizations that are supported. The
our industry’s goodwill to the Denver community. We raise website also features several powerful stories of what just a
this money in several diff erent ways, including our charity handful of AAMD’s largest members, - including Greystar
auction and smaller fundraising methods. Our goal in 2019 Real Estate, Simpson Property Group, Highmark Residential,
was to raise and give back $50,000, which would have been AMLI Residential and more – contribute philanthropic eff orts
more than the amount given back ($15,000) in 2018. throughout the year.
18 | TRENDS JANUARY 2020
www.aamdhq.org