Apartment Trends Magazine February 2019 | Page 18

Scott Stratten UNMARKETING Stop Marketing, Start Engaging EDUCATION CONFERENCE & TRADE SHOW KEYNOTE LUNCHEON | MAY 22, 2019 A s the ultimate sales and marketing truth slayer, Scott helps organizations see their business through a new lens with his unconventional “unmarketing” views and vanguard approach to building and maintaining real customer relationships. Scott has transformed how corporations like PepsiCo, Century 21, Fidelity and Microsoft do business with radical insights on how to engage better with customers through social and viral marketing. Named a top 5 social media power influencer by Forbes.com, Scott elevates the conversation by putting the focus back on what matters most to current and potential buyers, values like trust, authenticity, relationships and service. In 2018, Scott was inducted into the National Speakers Association Hall of Fame. UnMarketing The tried and true ways of marketing have turned into tired and old, not to mention ineffective. The ability to build relationships and be heard by your market has never been greater, but overwhelming when trying to determine what tools to use. This session covers both online and offline methods of staying in front of your target audience, so when they have the need to buy, they choose you. From social media, to traditional local events, there are proven ways to connect more than ever before and after this session you have the practical tools to implement the tactics right away. Thank you to our Presenting Sponsors 16 | TRENDS FEBRUARY 2019 www.aamdhq.org