MARKETING
How to Develop Leads Through
Email Marketing
By Ashley Tyndall
I
n today’s complex digital landscape, email
marketing is the most commonly used
digital media marketing tactic.
Currently, 3.3 billion people around
the world have an email account, which is an
astonishing number of potential leads,
right at your fingertips. According to Blue
Corona, 57% of email subscribers spend 10-60
minutes browsing marketing emails during the
week and a message is 5x more likely to be seen
in email than via Facebook.
Email marketing and automation is far from
dead, and is a method that reaches the right
people at the right time, and for a lower price
than most conventional marketing methods.
Since 58% of adults check their email first
32 | TRENDS • FEBRUARY 2018
thing in the morning, it’s imperative for your
multifamily property to have an effective email
marketing strategy.
Email Marketing Basics
Email marketing is a way for your property
to gain awareness, advertise promotions, and
lease apartments to your target residents. Email
marketing is cost-effective, environmentally
friendly, and a way for you to control who sees
your message. You are able to stay connected
to your potential and current residents while
simultaneously promoting your property.
72% of people who open retail promotional
emails are 18 years old or older, and most of
them between 35 and 44. This age range often
matches the prime targets of many apartment
communities.
Now that you have targeted your audience,
use your homepage to capture interested users.
Establish a list of potential renters and place
a “Subscribe Now” button on your homepage.
This allows the people that you may have
missed on your list to still have a chance to
become part of your community.
The key to successful lead generation and
nurturing is consistent messaging that
is relevant and enhances your property
as a trusted authority in the
multifamily community.
www.aamdhq.org