MARK SANBORN
KEYNOTE LUNCHEON | MAY 24, 2017
Turning Ordinary into Exraordinary
Is your leadership ordinary or extraordinary? Have you considered what makes the difference? The proof is in the results you get from the people you lead. Ordinary leadership = ordinary results. Extraordinary leadership = extraordinary results.
The four principles of the international bestseller The Fred Factor affect every aspect of your business or organization. Mark Sanborn, ranked by LeadershipGurus as one of the top 30 leadership experts in the world today, shows you how the Fred Factor philosophy affects your leadership skill and the results you achieve. He’ s presented“ Lead Like Fred” to hundreds of audiences across the U. S. The insights are tailored specifically to leadership and easy to understand and apply.
If you think The Fred Factor is just about customer service, think again. The principles will help you turn the ordinary into the extraordinary.
Mark will review the four proven principles of The Fred Factor:
1. Everyone makes a difference. The only question at the end of the day is“ What kind of difference did you make?”
2. Everything is built on relationships. Go beyond simply interacting with customers and colleagues to build relationships.
3. You must continually create value for others, and it doesn’ t have to cost a penny. You can replace money with imagination. The objective is to outthink your competition rather than outspend them.
4. You can reinvent yourself regularly. No matter what job you hold, what industry you work in or where you live in the world, you wake up every morning“ tabula rasa,” with a blank slate, and you can make your business and your life anything you choose.
Mark Sanborn is an international bestselling author and noted expert on leadership, team building, customer service and change.
Mark’ s list of over 2400 clients includes Costco, Enterprise Rent-a-Car, FedEx, Harley-Davidson, Hewlett Packard, Cisco, KPMG, Morton’ s of Chicago, New York Life, RE / MAX, Service- Master, ESPN, GM, IBM, Avnet, Sandvik and John Deere.
“ We each know how good we have become,” Mark says,“ but none of us knows how good we can be. One of the most exciting opportunities we get each day is to pursue our potential.” Mark Sanborn challenges his audiences with this message and provides insights for extraordinary living.
TEAM FIRST!
ELEVATE TO EXTRAORDINARY
EDUCATION
CONFERENCE
& TRADE SHOW
WEDNESDAY, MAY 24, 2017 | DENVER MART
www. aamdhq. org FEBRUARY 2017 • TRENDS | 29