Pinterest to Drive
Your Property
5. Pin Frequently & Vary
Your Timing
According to Buffer, you should aim
to post between five and 30 pins per
day. Be sure to spread these pins out at
different times. According to the Pew
Research Center, 17 percent of Pinterest
users visit the site daily, and 9 percent
visit several times a day. Additionally,
about 29 percent of users go on Pinterest
weekly, while 52 percent say they visit the
site less often. Thus, varying your timing
will help you reach different segments
of your target residents and create more
exposure. We recommend pinning
www.aamdhq.org
content on Saturdays as well as weekdays
in the afternoons and evenings, as this is
typically when most residents are
active online.
6. Customize Source Links
Customize your pin’s link to direct
potential residents back to your website
so they can check out your property.
Click “Edit” on your pin, insert your
website URL into the “Source” bracket,
and make a captivating caption that will
entice users to click on it.
Pinterest is a unique social media
channel that may not be successful for
everyone, but when utilized correctly,
it can significantly increase your brand
awareness and potentially drive more
leads to your property. The key is to
ensure you utilize the platform to the
fullest: by regularly pinning and engaging
with residents and maintaining a strategy
to optimize SEO.
AUGUST 2019
TRENDS | 31