FROM THE PRESIDENT
FROM THE PRESIDENT
BRANDON RICH | GREYSTAR REAL ESTATE PARTNERS
First MAP Session Begins with 24 Students!
The new Maintenance Apprenticeship Program( MAP) launched in July with 24 enrolled students ready to get to work!
MAP was created to help fill the current void of maintenance professionals and has been designed to train and equip candidates with the skills specially needed for the multifamily industry. In partnership with Emily Griffith Technical College and the Colorado Department of Labor and Employment, this program will put newly recruited talent through six weeks of skilled hands-on training and on-site job experience. Students must successfully complete 48 hours of in-class learning and 96 hours as an on-site apprentice. Candidates go through a pre-screening interview and must successfully pass a criminal background check to be considered for the program. and more. In addition, two radio campaigns were developed by 95.7 The Party DJ“ Deuce” and 106.7 KBPI DJ“ Willie B”. Finally, a significant investment was made to enhance the Search Engine Optimization for the ProApartments. com website.
The Apartment Association of Metro Denver received 93 applications for the July 2017 session. 24 students attended the Orientation on and 22 students were officially enrolled. Students are currently completing the apprenticeship portion of MAP at different apartment communities throughout Denver represented by nine property management companies. Thank you to all industry partners!
There will be four more sessions held with Emily Griffith Technical College by June 30, 2018. The goal is to have 20 students, per session, for a total of 100 enrolled students. According to the second quarter Apartment Insights Construction report, nearly 30,000 apartments are under construction. Based on this report, it is estimated that 374 maintenance jobs will need to be filled by the end of 2018.
AAMD is covering the $ 70,000 in tuition assistance to put 100 students through the program at no cost to them.
AAMD has partnered with a professional media buying firm to help identify a target market and best method to reach that group. It was determined that the best media outlet to deliver the MAP advertising would be through television, radio, digital media, search engine optimization and pay-per-click advertising. One television campaign was launched with targeted programming such as the CONCACAF Gold Cup, MTV Challenge, WWE Monday Night Raw
Recruiting has already begun for the second MAP session scheduled to begin September 2017. Advertising for this session will kick off in mid-August utilizing many of the same media strategies so be sure to keep your eyes and ears open.
If you are interested in learning more about or participating in MAP, please contact Lisa Godbehere for more information.
6 | TRENDS • AUGUST 2017 www. aamdhq. org