Marketing
Analytics:
What it is and
where to start
BY CINDI CASTLE
A
s marketers in commercial real estate, we know that advertising
works, but there is not usually a one-to-one correlation between
ad dollars spent and revenue. So how do we prove that our efforts
are actually worth it? Marketing analytics is the measuring and
analyzing of your marketing mix to track your return on investment (ROI).
Luckily, in our digital marketing-driven world today, we have more resources
than ever to collect these analytics in order to not only back our marketing
strategy but also increase our ROI.
46 | TRENDS APRIL 2018
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