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Case Study #2
For this assignment, following APA style, answer as comprehensively
as possible the questions after each case summary.
Please refer to ‘‘NATURE BROS. LTD.” Case Study #13 on page
533 of the textbook and answer the following questions:
Summarize the information presented regarding the present and
proposed products. Briefly describe the company’s 2004 and 2005
objectives.
After reviewing this material, make a list of additional information
which should be supplied to support the sales projections.
Comment on objectives: Are they reasonable, optimistic, or
conservative? What marketing mix would best support this growth
rate?
Evaluate the information supplied regarding a new product
development and physical assets in light of the pro forma income
statements Morris developed.
Is the capital sought appropriate for the circumstances? If more
information is needed, state what it is and how it could be obtained.
What sources should Morris approach for this amount of capital?
Based on the current balance sheet, how much equity should he give
up for the investment?