APA Report 2015-2016 APA Report 2015-2016 | Page 18

The Regional Voice for SRHR Accountability COMMUNICATIONS Communication is at the heart of advocacy work. Together, the APA organizational website and social media tools such as Facebook and Twitter, function to strengthen cooperation, networking and advocacy of members and partners through the exchange of information and global, regional and national developments in SRHR. A new APA Brochure was developed in 2016, to highlight the network’s new vision and mission, and to support APA’s new membership strategy. It has been disseminated both virtually through listserves, and in hardcopy at the various meetings that APA coordinating office participates in. APA is also developing a new communications strategy. As online communication tools and social media have proven critical for keeping advocates and other stakeholders well-informed and up–to-date on current developments and trends, and 2017 will see APA continue the focus on our online and social media presence. However, in 2016 the external APA Update was discontinued, and APA introduced a quarterly membership newsletter which will be fully implemented in 2017. In 2015 – 2016, APA’s organizational Facebook page ‘likes’ climbed to 2,280. APA tweets regularly from regional and international events, building on our 603 followers – follow us at @AsiaPacAlliance. And in late 2016, a new Instagram profile was created, @AsiaPacAlliance. APA also produces evidence based resources to assist our members and partners in their advocacy work: Advancing Sexual Rights Through the Sustainable Development Goals A series of 7 national level policy briefs – for Fiji, Georgia, Indonesia, Pakistan, Papua New Guinea, Philippines, Turkey – were developed and released in 2016 to assist APA members and other advocates in using the SDGs to hold governments accountable to commitments they have made towards protecting and promoting sexual rights. Each policy brief covers an overview of key sexual rights issues within a country and compares them with commitments at the national, regional and international levels, and outlines opportunities for advocates to engage with governments and other stakeholders to strengthen accountability. Download the briefs here. 16