Quotes
The Secret of business is
to know something that
know one else knows
Marketing Failure Reasons
Common reasons for product failures
Some of the most common reasons for product failures typically fall into one or
more of these categories:
If One does not know to
which port one is sailing,
no wind is favourable
There is only one bos the
customer. And they can
fire everybody in the
company form the boss
on down, simply by
spending there money
elsewhere
Faulty concept of product design
High level executive push of an idea that does not fit the targeted market.
Overestimated market size.
Incorrectly positioned product.
Ineffective promotion, including packaging message, which may have used
misleading or confusing marketing message about the product, its features, or
its use .
Not understanding the target market segment and the branding process that
would provide the most value for that segment.
Incorrectly priced—too high and too low.
Excessive research and/or product development costs.
Underestimating or not correctly understanding competitive activity or retaliatory response.
Poor timing of distribution.
Misleading market research that did not accurately reflect the actual consumer’s behavior for the targeted segment.
Conducted marketing research and ignored those findings.
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A brand for a company is
like a reputation for a
person. You can earn
reputation trying to do
hard things well
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