Anthocyanin Market – Global Sales, Revenue, Price And Gross Margin Fo Anthocyanin Market | Page 2

market   will   significantly   gain   from   the   rising   awareness   about   health   benefits   offered   by  
anthocyanin.   Additionally,   the   steadily   rising   demand   from   India,   China,   Brazil,   Argentina,  
and Indonesia will steer growth in the global anthocyanin market. 
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and Beverages Industry @ 
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nsumption-of-Organic-Products-by-Food-and-Beverages-Industry-to-Fuel-the-Global-
Bio-Vanillin-Market-TMR.html 
Demand for Synthetic Variants May Hamper Growth 
Anthocyanin   are   extracted   from   natural   resources,   which   makes   them   difficult   to   work  
with.   Raw   materials   used   for   deriving   anthocyanin   are   available   at   a   higher   price   than  
those   used   for   extracting   artificial   colorants.   Besides   this,   anthocyanin   lack   color  
intensity   unlike   their   synthetic   counterparts.   Additionally,   the   synthetic   variants   help  
maintaining   the   vibrancy   of   the   color.   Therefore,   the   rising   demand   for   synthetic  
anthocyanin may hamper the growth of global anthocyanin market to an extent. 
Furthermore,   factors   such   as   the   absence   of   a   wide   ranging   color   pallet   and  
implementation   of   stringent   guidelines   controlling   the   use   of   food   additives   may  
negatively   the   market   the   market.   Nonetheless,   the   demand   for   natural   food   colors   is  
likely   to   remain   steady   through   the   forecast   period.   Expansion   of   the   food   and   beverage  
industry   and   the   steady   use   of   anthocyanin   in   the   sector   will   enable   the   market   sustain  
growth in the coming years. 
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