ANNUAL REPORT 2015 | TELECENTRE EUROPE
Campaigns:
Get Online Week
Last year the 6th annual European Get Online Week (GOW)
took place in 25 countries on 23-29 March. National partners of
the campaign were primarily targeting young and unemployed
people, but also other audiences (e.g. immigrants, elderly,
disabled, etc.). European GOW 2015 was again part of eSkills for
Jobs campaign and was financially supported by Microsoft and
Liberty Global.
Get Online Week is about understanding that digital
skills from basic to advanced are one of the key
tools one can use for personal and professional
development. In 2015 the campaign continued to
increase the impact under its two major themes:
digital empowerment and digital inclusion,
benefiting of new tools and activities under each.
The campaign partners released their impressive
arsenal of activities, events, and communications
toward two main audiences: youth and unemployed.
From all those involved in campaign activities,
around 60,000 were young people and 7,500
unemployed, while the media and social media have
been used to reach an even wider audience.
Roughly 109,000 Europeans were involved in GOW
2015, in over 4,000 events at national or local level,
like trainings, seminars and workshops. Moreover,
millions have been reached through media and
social media channels across Europe.
European leaders have endorsed the Get Online
Week campaign and the work of national partners,
recognizing their impact in empowering young
and unemployed and encouraging participation in
campaign activities.
Roughly 109,000 Europeans were involved in GOW 2015 - that is 5,000 more than previous
year - taking part in over 4,000 events. 60,000 were young participants and 7,500 were
unemployed people.
EC Vice-President for Digital Single Market, Andrus
Ansip
Blogpost: Digital skills, jobs and the need to get more
Europeans online
Events like Get Online Week are a great way to
promote tech as a career. They are also about
informing, encouraging and empowering people to
do so – actively and directly. This is essential given
that in the near future, 90% of jobs - in careers such
as engineering, accountancy, nursing, medicine, art,
architecture, and many more - will require some
degree of digital skills.
Find more in the Get Online Week 2015 report.
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