TELECENTRE EUROPE | ANNUAL REPORT 2016
ANNUAL REPORT 2016 | TELECENTRE EUROPE
Communications
and Events
Communications
and Events
Basecamp
Communication with our members took place through well-established channels such as Basecamp dedicated
space – the faster and most direct means to reach them with useful updates about EU policy developments,
open calls and other relevant information.
In 2016 we continued to increase our visibility and
advocacy in Brussels to re-affirm ourselves as major
player in the field of digital skills and inclusion, at the
same time staying in close communication with our
members to better understand their needs. Towards
the end of the year we embarked on an exciting
rebranding adventure the outcomes of which will be
announced in 2017.
Telecentre Europe attended roughly 30 events
organised by EC and partners in Brussels and across
Europe in 2016, such as the Launch of the New Skills
Agenda in May, the Annual Conference of the Lifelong
Learning Platform in June or the Education, Training
and Youth Forum in October. Our new CEO Laurentiu
Bunescu and our president Mara Jakobsone were
among the speakers at the eSkills for Jobs High level
Conference “Europe in the Digital era – where skills
are making the difference” organised in Bratislava
on 18th October. TE was also official co-organiser of
the launch event of the new Digital Skills and Jobs
Coalition on 1st December in Brussels.
As a member of the European Internet Forum (EIF)
we presented our platform for ICT for learning and
inclusion I-LINC at the Breakfast debate on “Digital
platforms for social and economic inclusion” in
the European Parliament on 19th October. Thanks
to our increased visibility, we were invited as a key
stakeholder to the workshop for European networks
during the Adult Skills Conference in the framework
of the EU VET week and two of our member
organisations were invited as national stakeholders.
Social media
Being active on social media was part of the continuous communication strategy. TE has increased its fan-
base on all social media channels as compared to 2015: from 1,200 to 1,400 on Facebook, from 1,263 to
1,546 on Twitter and from 136 to 212 on LinkedIn. Unite-IT community grew by 50 members in 2016 reaching
790 members and our I-LINC stakeholder platform now brings together over 500 stakeholders
TE in the media
We have had two media blogs on EURES (translated
in all EU languages) – one was about the Get Online
Week and the second about our stakeholder platform
I-LINC. In addition to this, the Get Online Week was
featured in a highly regarded public policy institute in
the US – Brookings.edu – here.
An article about coding in telecentres highlighting
activities of Telecentre Europe members during the
EU code week 2016 was published on the News
section of the official codeweek.eu website and is
accessible online here.
Newsletter
We have improved our newsletter by re-grouping the
sections and simplifying the design. Since September
2016 we are sending it on a bi-monthly basis. We also
reviewed our database of contacts.
In many of our EU projects Telecentre Europe’s
main role is communication and dissemination of
the project results and we are also responsible for
the visual identity, designing logos and promotional
materials. To accomplish this, we continued out
fruitful collaboration with our Belgian member Maks
vzw on design and website development.
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