Our Strategy
Green Acres Golf Club has developed a Strategic
A
Plan to lead and guide the Club into the future. In
available
developing the Strategic Plan, the Club built on
www.greenacresgolf.com.au/cms/strategicplan.
past endeavours by researching, analysing and
The following commentary is designed to give just a
extensively discussing what we needed to change,
brief overview of the Strategic Plan and the progress
add or improve to take on the challenges and
being made.
opportunities we face.
copy
very foundation of the Club’s being, together with
four Pillars that support the Club in achieving its
stated Vision and Mission.
supported by Success Indicators that allow the
Strategic
to
Plan
download
is
at
The Club’s membership is the very foundation of
the Strategic Plan, with the aim of ensuring that the
Club maintains a happy and healthy membership
base as a platform to build success. Progress made
• A Membership and Marketing Sub-Committee
has been established which involves members of
Board of Directors to monitor their performance.
the
Club’s
members
to date includes:
Each of the elements of the Strategic Plan are
for
the
for
THE FOUNDATION: Membership
The Strategic Plan identifies the membership as the
Responsibility
of
implementation
of
the Board and volunteers from the membership
that have marketing expertise.
the
Club’s Strategic Plan rests with the Board, it’s Sub-
• A Marketing Plan has been developed listing
Committees and Management, with the Plan itself
actions designed to minimise resignation rates
being supported by a number of Operational Plans,
and promote the Club’s facilities to potential
By-Laws and Policies designed to ensure that the
members and corporate clients.
strategic goals identified are met.
• A Junior Development Pathway has been
established to promote junior golf.
Supported by the Foundation, the Plan also identifies
four Pillars that will assist the Club in achieving its
stated vision and mission.
VISION
Excellence in service, quality and product
MISSION
To continually improve our course, facilities and services to ensure a first class membership experience, whilst also showing environmental and social
leadership and creating an atmosphere that fosters a healthy culture for our staff, members and broader community.
PILLAR 1
PILLAR 2
PILLAR 3
PILLAR 4
Participation
Facilities Management
People and Culture
To deliver a golfing syllabus,
social calendar and club
environment that encourages
members and guests to be
active users of the Club.
To ensure that our Clubhouse
and course facilities together
with associated services are
maintained and that the course
continues to improve with the
objective of achieving a course
that is of the highest possible
standard year round.
Finance, Governance
and Leadership
To promote the creation
of value and sustainability
through conformance and
performance management.
To promote the personal
development of staff and
foster a culture based on the
values of excellence, respect
and fellowship.
FOUNDATION
Membership
To ensure that the Club maintains a happy and healthy membership base as a platform to build on our success.
Excerpt from the Club’s Strategic Plan
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