Annual Report FY 2018 | Page 12

Organizational Excellence Ensuring Mount Auburn’s long-term financial sustainability is a major initiative of the Cemetery’s current Strategic Plan. Staff and trustees continue to implement new initiatives and strategies that will grow both annual earned revenue and contributed support. To prepare for its future as an active cemetery, Mount Auburn has developed a new Cemetery Services business plan that emphasizes a more diverse choice of cremation and end-of-life services that will supplement the sale of new burial space. As staff prepare to offer new services with the reopening of Bigelow Chapel in FY2019, attention remains focused on the development of new burial space that meets the needs of current families. The Cemetery’s business model also relies increasingly on contributed support, raised by the Friends of Mount Auburn to provide funding for special projects and general operations. Many of the projects highlighted throughout this report are only possible with the support raised through the Friends.