Through coordination by Keron Foundation, a collaboration between the International Armenian fashion brand AZAT MARD and the British Museum resulted in a limited-edition t-shirts featuring the Goddess Anahit bronze statue. The initiative connected cultural heritage with contemporary design, expanding the exhibition’ s visibility beyond the museum space and engaging new audiences. As part of this collaboration with AZAT MARD, 25 % of t-shirt sales were donated to Keron Foundation’ s AOKS Revitalization Program, directly supporting the restoration and development of the AOKS building.