To enrich Yerevan’ s cultural life and announce the official launch of the Keron Foundation by transforming iconic landmarks into vibrant cultural hubs. This initiative aimed to foster community cohesion and provide memorable shared experiences for both city residents and tourists.
The Symphonic Cascade was organized as a large-scale musical flash mob held in the heart of Yerevan at the Cascade complex. The event was strategically timed to coincide with the International Day of Museums and the pan-European“ Museum Night,” utilizing the high public turnout to maximize impact. The surprise performance featured the Armenian State Symphony Orchestra, which turned the architectural landmark into a dynamic center of cultural expression.