Meaningful Engagement
AUDIENCE
Connecting
In 2019, the College continued to build its social
media audience across its four key platforms:
Twitter, Facebook and LinkedIn, as well as launch
Physicians, Patients/Patient
Advocates, Health System
Stakeholders
4,801
TWITTER
FOLLOWERS
a new presence, on the popular social media site
Instagram. These platforms now have a total
combined audience of nearly 9,000 users.
Each platform has its own diverse sets of
audiences, and each audience group is distinct
in terms of demographics, political views and
opinions on our policies and programs. The
CPSO actively tries to reach out to more of the
patient-centric and public-centric groups on
each platform, improve partnership with health
1,779
FACEBOOK
FOLLOWERS
20%
INCREASE
FROM 2018
stakeholders, and foster positive relationships
AUDIENCE
with healthcare institutions, other regulators and
Ontario health partners. Our presence on social
media has also presented us with opportunities to
connect and cultivate relationships with younger
doctors and medical students.
22%
INCREASE
FROM 2018
Public/Patients, Physicians,
Health-Care Organizations,
Patient Advocacy Groups
Photo: iStockphoto.com
CPSO @cpso October 28, 2019
Oct. 28 to Nov. 1 is Canadian Patient Safety Week – By
sharing patient experiences and stories, together we
can #ConquerSilence and reduce harm. @Patient_
Safety #OnHealth #PatientSafety
CPSO @cpso August 8, 2019
Hey ON docs: Restricting patients to one issue per visit can
pose a risk. It requires them to triage their own health issues
– something many are not capable of doing. Learn more in the
latest issue of Dialogue: https://t.co/VfTCc0nx3p?amp=1
CPSO @cpso September 23, 2019
Big News! After extensive consultations with physicians and
patients, #CPSOCouncil has approved four #ContinuityofCare
policies. These policies are an essential component of patientcentred
care & an important contributor to #patientsafety.
40 // CPSO ANNUAL REPORT 2019