Annual Report 2019 | Page 38

Meaningful Engagement engage in a meaningful conversation. The patients who have participated in this new opportunity report feeling as though they have been heard. Another forum that is proving to be a rich resource in helping us support our work in the public interest is the Citizens Advisory Group (CAG). This group brings the patient voice and perspective to health-care regulation in Ontario. Members are patients and caregivers from across the province who provide essential feedback on standards of practice, policies and priorities directed at the public. The Group supports 18 of Ontario’s health regulatory colleges who want to include patients in their decision-making. The College co-sponsored multiple in-person meetings of the CAG in order to solicit feedback on issues such as governance modernization, physician advertising practices and complementary medicine. Participating We believe that people want and need to participate in the decisions that affect them. Our effort to engage our stakeholders result in informed expectations that are practical, relevant and serve our mandate of protecting the public. One of the College’s roles is to provide guidance to physicians on matters that relate to their practice. The development of relevant, reasonable policy is one of the ways that we provide this guidance. We work hard to ensure that our policies are evidence-based, fulfill the College’s public interest mandate, and provide clear, useful guidance to the profession and public. A crucial step in our development process is to find out what patients and physicians think. Is the proposed policy workable, practical and reasonable? Our consultations are the best forum to provide this feedback. important information about our regulatory work here in Ontario. We also now provide patients with the opportunity to share good news stories about their encounter with an Ontario doctor. Our new Compliment a Physician section has been a hit with patients eager to tell of a positive experience. As part of our commitment to modernizing our communications and reducing our environmental impact, we developed eDialogue, an online version of our quarterly magazine. The first issue appeared in early January 2020. Our presence on social media also allows us the opportunity to help celebrate such days as Doctors’ Day and International Woman’s Day. We have been impressed with the calibre of the discussions. The insights are balanced, nuanced and extremely valuable to helping the College fulfill its mandate of public protection. In late 2019, the College became Chair of this partnership. Sharing Digital communications allow us to communicate to all our audiences in a way that is clearer, more engaging, more immediate and more accessible. In April 2019, we launched a refreshed website that makes it easier for doctors, patients, medical students and other health-care stakeholders to find Photo: iStockphoto.com 38 // CPSO ANNUAL REPORT 2019