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BOX OFFICE AND MEMBERSHIP REVIEW
The past year saw IHP make a significant change in engaging with its public by opening the Box Office on a full-time basis. Since September 2012, patrons of the Arts Programming have enjoyed the convenience of purchasing tickets for any event, by phone or in person, five days a week, from 1 – 8pm (or later on evenings when program times warrant). This has been especially convenient to those wishing to pick up tickets in advance by allowing them to avoid any lines on the night of the show, walking right into the theater instead. The expanded hours have also afforded the ability to better communicate with visitors, who have increasingly been taking advantage of the Box Office phone line to inquire about program details, parking, accessibility, and so on. Additionally, having the Box Office staffed and open, has allowed for opening direct conversations regarding the benefits of membership. IHP’s membership program grew 122% this year alone! Residents too have appreciated the additional resource for general information, directions, and information on our films, concerts, and other public events, and students of the IHP Language Programs now have a more convenient and streamlined tuition payment process. The Box Office also handles the sales of IHP merchandise – the current t-shirt offerings have proved popular with residents and the public alike. Stay tuned for additional offerings (of merchandise and services) through our Box Office over the year to come!
38%
Increase in Ticket Sales
48%
Increase in Attendance
122%
Increase in Membership