Annual College Report 2018 CoBA_Fact-Book-2018-Final.2 | Page 29

Snapchat Campaigns
Snapchat Takeover Campaigns
• Snapshot (Weekly Snapchat version of Newsflash)
• PRME Time Thursdays
• Tuesday Takeover
8,000
Snapchat campaign views
7 Snapchat geofilters
which were used 429 times and
received more than 23,000 views.
Developed