Animation Collectibles Market Size, Share, Trends, Analysis and Forecasts To 2021
Market Research analysts forecast the global animation collectibles market: Hasbro, The LEGO, Mattel, Ravens burger, and TOMY.
Other Prominent Vendors in the market are: Funtastic, JAKKS Pacific, Lansay France, LeapFrog Enterprises, MGA Entertainment, Playmates Toys, ToyQuest, and Vivid Imaginations.
Commenting on the report, an analyst team said: The latest trend gaining momentum in the market is emergence of 3D printing. With the introduction of 3D printers, the power of choice has shifted toward consumers. This is a challenge faced by manufacturers and license providers today, as consumers can 3D print their favorite characters any time they want. There is also an inherent risk that this technology will increase the market for collectible counterfeits and violate copyright and trademark infringements.”
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According to the report, one of the major drivers for this market is increasing children ' s TV and Internet viewership. The demand for children ' s merchandise is increasing with the number of entertainment programs and children’ s TV channels. Channels like Disney Junior, Cartoon Network, POGO, Nickelodeon, and Fox Kids boost the growth of the licensed merchandise market by introducing new characters and properties. As children account for almost 50 % of the total retail sales of licensed merchandise, the growing number of children’ s programs and TV channels is expected to drive the market during the forecast period.
Further, the report states that one of the major factors hindering the growth of this market is seasonal demand and short life of merchandise. Efficient merchandising management is critical for retailers. Merchandising retailers manage thousands of items across numerous product lines and categories. Therefore, merchandise planning should be conducted in accordance with demand forecasts for the products, as such products are not fixed for different seasons.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.
About Animation Collectibles
Animation collectibles include licensed merchandise as well as animation toys with characters and properties from feature films and television shows. The merchandise industry, many a times, requires merchandise manufacturers to buy licenses from film or TV production houses.