How can animation be presented in a variety of genres? E. g. TV Animation, cinema, advertising, music videos, etc.:
Throughout the years, Animation has developed drastically, starting with the " phenakistiscope ", to Stop-motion- where different materials could be used such as clay or hand drawn- to computer animation and CGI today. These are different genres of animation and have been developing since 1829. Today, Animation can be shown on different forms, such as in adverts, in music videos, cinema and even on the internet.
In Adverts, it is important to gain the viewers’ attention and make them remember the product. Some companies choose to use animation when advertising something, such as the famous John Lewis Christmas adverts. Using animation can sometimes be more effective than using real life people or effects. In this John Lewis advert, The Bear and the Hare, is one of the most well-known Christmas Adverts since it came out in 2013. With animation, you can create a sense of emotion that you might not be able to if the characters were people – this advert is quite touching and emotive and had a big effect on the audience when it showed on TV.
https:// www. youtube. com / watch? v = NW2EmATcb6o
Some Music Videos use animation or stop motion to bring out a certain type of reaction from the audience. This can sometimes be more effective as it can create a different type of appeal to the video that otherwise might not have been able to be created. One music video that used stop motion, was by Oren Lavie for the song Her Morning Elegance. This music video is quite
https:// www. youtube. com / watch? v = 2 _ HXUhShhmY
In Cinema, animation films such as Wallace and Gromit, is usually aimed at children. These are often made to entertain, and are usually better children’ s programmes than sit-coms such as Full House( 1987), as it may appeal to young children better and easier, and they enjoy it more.
There are plenty of animated series on the internet, on YouTube, such as Angry Kid. These animations are usually made for children and sometimes young teenagers, for entertainment. Some animations on YouTube can sometimes be educational and teach the viewer something.
https:// www. youtube. com / watch? v = 6XVo09I2hSs
This is a video clip of the animation Angry Kid, which can be quite rude in some episodes, so may not be aimed at children, but more at young teens.
Bibliography: Stop Motion: http:// www. slideshare. net / proy123 / stopmotion-presentation