Animation 1 | Page 8

How can animation be presented in a variety of genres ? E . g . TV Animation , cinema , advertising , music videos , etc .:
Throughout the years , Animation has developed drastically , starting with the " phenakistiscope ", to Stop-motion - where different materials could be used such as clay or hand drawn - to computer animation and CGI today . These are different genres of animation and have been developing since 1829 . Today , Animation can be shown on different forms , such as in adverts , in music videos , cinema and even on the internet .
In Adverts , it is important to gain the viewers ’ attention and make them remember the product . Some companies choose to use animation when advertising something , such as the famous John Lewis Christmas adverts . Using animation can sometimes be more effective than using real life people or effects . In this John Lewis advert , The Bear and the Hare , is one of the most well-known Christmas Adverts since it came out in 2013 . With animation , you can create a sense of emotion that you might not be able to if the characters were people – this advert is quite touching and emotive and had a big effect on the audience when it showed on TV .
https :// www . youtube . com / watch ? v = NW2EmATcb6o
Some Music Videos use animation or stop motion to bring out a certain type of reaction from the audience . This can sometimes be more effective as it can create a different type of appeal to the video that otherwise might not have been able to be created . One music video that used stop motion , was by Oren Lavie for the song Her Morning Elegance . This music video is quite
https :// www . youtube . com / watch ? v = 2 _ HXUhShhmY
In Cinema , animation films such as Wallace and Gromit , is usually aimed at children . These are often made to entertain , and are usually better children ’ s programmes than sit-coms such as Full House ( 1987 ), as it may appeal to young children better and easier , and they enjoy it more .
There are plenty of animated series on the internet , on YouTube , such as Angry Kid . These animations are usually made for children and sometimes young teenagers , for entertainment . Some animations on YouTube can sometimes be educational and teach the viewer something .
https :// www . youtube . com / watch ? v = 6XVo09I2hSs
This is a video clip of the animation Angry Kid , which can be quite rude in some episodes , so may not be aimed at children , but more at young teens .
Bibliography : Stop Motion : http :// www . slideshare . net / proy123 / stopmotion-presentation