facturers , dealers and lifestyle consumers . It is a must-exhibit event for any business in the boating industry .
The Johannesburg Boat Show each year attracts over 10 000people with the 2016 show having an attendance of 10 643qualified consumers . This co-located event is expected to bring over 30 000 motor and watersport enthusiasts .
A highly visible , fully integrated advertising campaign launchesin the weeks leading up to the show , featuring a strategic mixof print , broadcast , online and social media ( Facebook , twitterand YouTube ) advertising and e-mail .
The public relations team reinforces the advertising messages , working year-round to generate show awareness , securing news stories in TV , newspapers , magazines and online .
Special events , attractions and family-friendly features alsomake the show stand out , and generate enthusiasm among attendees . Everyone from entire families to corporate clientele rave that the show “ offers something for everyone ” and there ’ s “ no better way to spend the day ."
Kyalami Grand Prix Circuit
Angling Times Weekly SA
33 www . anglingtimes . co . za