angacom_anga 28/05/2015 18:14 Page 5
Satellite TV revenues to overtake cable
atellite TV revenues will
overtake total cable TV revenues
in 2015, according to Digital TV
Research. Covering 138 countries, the
Digital TV World Revenue Forecasts
report estimates that satellite TV
accounted for 44% of the total in 2014,
rising to 46% by 2020.
However, cable TV revenues
(both analogue and digital) will
drop from 46% of the total in
2014 to 40% in 2020.
Meanwhile, IPTV – the fastest
growing platform – will climb
from a 10% share in 2014 to
13% by 2020.
Satellite TV revenues will reach
$94.8 billion in 2020. The US will
remain satellite TV market leader.
Brazil will be second by 2020 ($6.8
billion); having overtaken the UK in
2013. India will add the most
satellite TV revenues ($2.5 billion,
moving from tenth to fifth place)
between 2014 and 2020. However,
the US will fall by $421 million,
Canada by $805 million and France by $232
million.
Global cable TV revenues peaked at $93.8
billion in 2012, and will fall to $81.9 billion in
S
plummet by $14.4 billion between 2014 and
2020 to only $1.5 billion.
Digital cable TV revenues will climb by
5.6% from $76.1 billion in 2014 to $80.3
billion in 2020 – or up by nearly $19 billion
between 2010 and 2020. Digital cable TV
revenues in the US will fall by $8.9 billion
between 2014 and 2020 to $34.1 billion. In
fact, digital cable TV revenues will drop for 20
countries over the same period. Secondplaced China will increase its revenues by $2.1
billion to $8.9 billion and thirdplaced Japan by $2.0 billion to
$5.1 billion. India will add $3.2
billion in digital cable TV
revenues to take its total to $4.3
billion.
IPTV revenues will climb to $27.9 billion
in 2020; triple the 2010 figure. US IPTV
revenues will increase by $1.3 billion between
IPTV – the fastest growing
platform – will climb from a 10%
share in 2014 to 13% by 2020
2020. However, cable operators will gain
extra revenues by converting subscribers to
bundles. Analogue cable TV revenues will
Study: Millennials
drive TV consumption
change
Findings from digital
content delivery specialist
Limelight Networks
demonstrate a clear shift in
video consumption trends
led by Millennials. Among
the findings, the research
reveals that, under the right
circumstances, 90% of
consumers are open to
“cutting the cord” and
cancelling their cable and
pay-TV subscriptions in
favour of over-the-top (OTT)
video services such as HBO
8 ADVANCED-TELEVISION.COM
Now and Hulu.
“Our findings show that
consumers are increasingly
moving away from the
traditional television experience
towards online viewing,” says
Jason Thibeault, senior director
at Limelight and author of the
report - The State of Online
Video. “With Millennials leading
this change, consumers are
driven by the flexibility of being
able to watch what they want,
where they want, and on
whatever device they choose.”
While OTT service offerings
are in their early stages,
consumers are beginning to
move in that direction
2014 and 2020 to $9.5 billion, with Canada
second with $2.3 billion. Third-placed China
will be up by $1.1 billion to $2.1 billion – just
ahead of Japan.
Pay-TV revenues will more than double in
33 countries between 2014 and 2020. Most of
the fast growing nations by percentage
increase will be in Africa, with
Myanmar, Laos and Bangladesh
providing notable exceptions.
India’s revenues will climb by $4.7
billion between 2014 and 2020,
with China up by $1.6 billi