angacom_anga 28/05/2015 18:14 Page 6
Formula E mobile video
boost with Grabyo
ormula E, the new FIA
electric power singleseater championship
that’s bringing high speed
racing to the streets of major
cities worldwide, is
partnering with London
start-up Grabyo to bring the
ultimate digital experience to
fans and accelerate the
growth of its digital
audience. As well as using
Grabyo Studio to share realtime highlights from the live
broadcast to Facebook and
Twitter, for its next race in
Berlin it will deploy Grabyo
VIP to involve the teams and
drivers in the production and
distribution of native video.
The FIA Formula E
Championship has, from its
inception, set out to be the most
digitally focused and accessible
championship globally. This is
exemplified by its use of FanBoost
to create the first sports voting
mechanism – which gives fans the
F
while incentivising the drivers and
teams to build their social fan
bases in order to generate votes.
Having tested Grabyo’s realtime video sharing platform to
bring fans timely content from
the race on social media, Formula
E is now partnering with the
video playback on Twitter),
Grabyo VIP will allow Formula E
to create an all-encompassing
social ecosystem that leverages
the large and highly engaged
social audience of the drivers.
“Grabyo is at the forefront of
real-time native video and it was
London start-up to share live
highlights as well as use its newly
launched Grabyo VIP mobile app
to engage the drivers and teams
in social video
creation and
distribution. By
empowering all of
the competitors to
rapidly create, discover and share
video in native formats (i.e.,
autoplay on Facebook and in-line
clear to us that they had the same
vision as we did,” noted Ali
Russell, Chief Marketing Officer
at Formula E. “With the ability of
talent to drive much greater
engagement than traditional
rights holders on digital
platforms, we knew we needed to
involve the drivers and teams in
media distribution. Grabyo VIP is
much more than an app – it is a
social video ecosystem that
“Grabyo is at the forefront
of real-time native video.”
opportunity to vote for their
favourite driver to receive an
extra speed boost during the race,
SKY Italia
launches OTT box
Watching Sky Italia streamed
to home TV with no
subscription is now possible
with the new Sky
Online TV
Box.
The
device
turns the home TV set into a
smart TV in a few seconds,
allowing enjoyment of Sky
Online and its cinema,
10 ADVANCED-TELEVISION.COM
entertainment and sports
offer in an extremely easy
way, says the company.
“Pay-TV in Italy still has
wide growth margins and with
Sky Online TV Box we think
we’ll be able to reach out an
even broader Italian audience
and bring them a
selection of Sky’s
quality
content,
those we
have been
delivering
for 12 years,
by addressing new and
different audience targets
from the families who choose
to subscribe to Sky to enjoy
the most engaging and richest
viewing experience in Italy,”
said Andrea Zappia, CEO of
Sky Italia.
“The quality and range of
content we now offer is the
best ever thanks to our homegrown productions, and also
to the widest exclusive
offering of TV Series and films
from the United States: from
Disney to 20th Century Fox,
from Sony all the way to
Paramount, as well as the best
Italian productions. Today
streaming TV can boast over
1.5 million users in Italy,
people who want to enjoy
incorporates all our talent in
content production and their
social fanbases into our
distribution network.”
“Formula E’s radical and
progressive approach to digital is
making waves in the sports
industry so having them
showcase Grabyo VIP is a real
privilege,” said Gareth Capon,
CEO at Grabyo. “Its use of
FanBoost to integrate digital into
the strategies of the racing teams
is genius and we’re excited to see
how their use of Grabyo VIP
grows and evolves through the
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