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LAW FIRMS AND THE AGE OF SOCIAL MEDIA
Social media has become an integral part of
any successful law practice. 96% of lawyers
surveyed by the Attorney at Work website
said they use social media.
OF RESPONDENTS USE
SOCIAL MEDIA
In the beginning, lawyers were suspicious of
social media. Over time their attitude
changed and a lot of attorneys now use
social media for business development and
networking.
SAY THEIR USE OF SOCIAL
MEDIA IS PART OF AN
OVERALL MARKETING
STRATEGY
ARE ON LINKEDIN
SAY FACEBOOK IS
EFFECTIVE IN BRINGING IN
BUSINESS
SAY SOCIAL MEDIA IS
VERY RESPONSIBLE IN
BRINGING THEM NEW
CLIENTS
The American Bar Association’s 2017 Legal
Technology Survey shows that more and
more law firms have established online
presence through active blogging and sites
like LinkedIn, Facebook, and Twitter.
Law firms utilize online resources to
capitalize on every opportunity to connect
with industry influencers and personally
engage with potential clients and prospects.
Considering that 81% of the US population is
on social media it is a good place for law
firms to focus on. Given its popularity and
usage law firms cannot neglect this powerful
resource in their web marketing strategy.
Facebook is gaining more love while the
number one site for professionals is
still LinkedIn. 80% of those surveyed by
the Attorney at Work website said they use
Facebook regularly and 84% use LinkedIn.