Anchor India 2014 Anchor India 2014 | Page 64

has started to draw more medical tourists to the country. South India also has a host of well known medical colleges and nurses training establishments producing thousands of doctors and nurses to serve the ailing at home and abroad. Connectivity Edge Southern India has no dearth of international airports so as to facilitate the arrival of health tourists from abroad to any of the states within. A tourist arriving here by air can reach any of the locations in these southern states with just a couple of hours drive from the nearest international airport. Easy accessibility is the most important factor for the growth of tourism. Earlier, the costs to cities in these states from other Indian cities like Delhi were as high as the fares to destinations in South-East and Middle-East. But the situation has changed for the good thanks to the Open Sky Policy and the emergence of budget airlines in the country. Well connected roads and rail aids comfortable and low prized travel throughout the region. More and more international airlines are vying with each other to have connections to these South Indian states. Role of NRIs and Social Media The latest trend in health tourism in South India is the flocking of NRIs in large numbers seeking medical aid in these states. According to the official records, India is having over 18 million NRI population. People working abroad come to their home states whenever they are to undergo treatment for all diseases except for simple nuisances. A few years back, the destinations selected by such NRIs were Delhi or Mumbai. Back then, it was the lack of proper awareness about many of the hospitals in the south Indian states that had forced the NRIs to go for other states and cities. Now, many of the hospitals have been keen on providing proper awareness to those seeking such services about their institutions and the services rendered by them. Of late, the situation has changed a lot with the authorities of more hospitals recognizing the need for showcasing their institutions’ specialties. As a result, the number of NRIs availing the healthcare services has touched new heights. Now they have become a category of their own among the health tourists coming to South India.