Alternative Medicine Sector
The traditional systems of medicine like Ayurveda, Siddha and
Naturopathy are the main attractions of South India as far as
medical tourists are concerned. When it comes to serious
marketing efforts abroad, alternate Medicine sector is much
ahead of Modern Medicine. The fact is that the Alternate Medicine
sector is in the forefront of exploiting the tourism potential
involved in medical tourism and takes serious efforts for its
promotion. Till recently, it was mainly the Europeans who come
to South India seeking alternative treatments. But the trend is
slowly changing with those from the middle-east also started to
flock for taking Ayurveda and other alternative treatments. Many
of the tourists who visit these states choose ayurvedic massage
and treatment on hearing about it. According to the hoteliers, it
is an unprecedented thing which testifying to the fact the
Ayurveda and other alternative medicines are attracting more and
more people across the globe.
Cozy Atmosphere
The health sector in the United Kingdom conducted a survey to
find the reasons for the English seeking medical assistance from
other countries. Most of the hospitals in the UK come under the
government department of National Health Service (NHS). The
network of hospitals under NHS provides most advanced health
care to the citizens of the UK. Yet, the number of citizens seeking
medical aid in other countries is on the rise. The questionnaire
given to those who took part in the survey had been prepared in
a manner that gets at even the minutest reasons which have
forced the health tourists from the country to seek other
destinations. Around 90 percent of the participants gave prime
importance to accommodation facilities, cleanliness and
communication facilities in the hospital. Aspects like expertise of
the doctors took a back seat. They want not only proper
medication but cozy atmosphere as well. Rising to the
expectations, many of the hospitals in South India which are up
to the mark in offering medical services are now catching up with
international standards in hospitality facilities in their institutions.