Anchor India 2014 Anchor India 2014 | Page 202

beneficial schemes offered by banks and private institutions, the budgets and expectations of the masses are rising. The real estate companies are driven by a common motive of providing excellent and affordable residential, commercial and industrial properties to the public. They are found to be taking effective measures so as to retain their existing clientele as well as to increase the number of customers. There is a growing understanding among real estate firms and developers about the importance of offering exclusive, valuable services in this field, as the competition is getting tougher. With the spreading of a global culture due to the arrival of joint venture companies and multi national firms bringing with them their high technology standards in construction and infrastructure, Keralites have become more aware of quality and cost effectiveness. Kerala Real Estate market remains buoyant despite many a setbacks and slowdowns it has been facing of late. Some cities have witnessed significant real estate activity especially Trivandrum, due to the influx of Information Technology industry. This industry has triggered higher aspirations in terms of quality of life and higher disposable incomes which accelerates real estate growth. Cities like Kochi on the other hand are in the recovery mode after quite a large drop in prices over the last year. Analysts expect prices to start accelerating in Kochi and Kerala as a whole