Analytics Magazine Analytics Magazine, September/October 2014 | Page 69

Figure 1: Flesch-Kincaid (FK) grade level of State of the Union a0ddresses for selected presidents. The data suggests a decline in complexity from Madison and Lincoln to present. The most recent three presidents (Clinton, G.W. Bush and Obama) are statistically indistinguishable as measured by FK (ANOVA p = .66). This is a reflection of the writing style of the time, more than the education level of the various presidents (and their staffs). Lincoln and Kennedy are similar (p = .25), while Madison was writing in a different grade level (p = .001). it is invariant to the meaning of the specific passages, so it can be used equally against samples written in different styles or time periods. The second desirable property is also its main drawback. Specifically, the term “grade level” can be misleading, because it applies only to structure and not meaning. For example: “It is a far, far better thing that I do than I have ever done; it is a far, far better rest that I go to than I have ever known” [3], and “I went to the grocery store, bought a na l y t i c s some rye br