Analytics Magazine Analytics Magazine, September/October 2014 | 页面 6

The PuzzlOR Thinking Analytically The PuzzlOR & Thinking Analytically DRIVING BETTER BUSINESS DECISIONS BY JOHN TOCZEK Register for a free subscription: http://analytics.informs.org Good Burger INFORMS Board of Directors Sodium  Item cost  President  Stephen M. Robinson, University of Wisconsin-Madison (mg)  President-Elect L. Robin Keller,
University of Fat (g)  Calories  ($)  Beef Patty  50  17  California, Irvine 220  $0.25  Past President Anne G. Robinson, Verizon Wireless Bun  330  9  $0.15  Secretary Brian Denton,260  University of Michigan Cheese  310  6  70  $0.10  Treasurer Nicholas G. Hall, Ohio State University Vice President-Meetings William “Bill” Klimack, Chevron $0.09  Onions  1  2  10  Vice President-Publications Eric Johnson, Dartmouth College Pickles  260  Vice President0  5  $0.03  Sections and Societies Paul Messinger, CAP, University of Alberta Lettuce  3  0  4  $0.04  Vice President Information Technology Bjarni Kristjansson, Maximal Software Ketchup  Vice President-Practice Activities Jonathan Owen, CAP, General Motors 160  0  20  $0.02  Tomato  Vice President-International Activities Grace Lin, Institute for Information Industry 3  0  9  $0.04  26 Item  72 Departments 2 Inside Story Vice President-Membership and Professional Recognition Ozlem Ergun, Georgia Tech Vice President-Education Joel Sokol, Georgia Tech Vice President-Marketing, Communications and Outreach E. Andrew “Andy” Boyd, University of Houston Vice President-Chapters/Fora David Hunt, Oliver Wyman As the owner of a fast food restaurant with declining sales, your customers are looking for something 8 Executive Edgethe menu. Your market research indicatesINFORMS Offices burger that is loaded new and exciting on that they want a www.informs.org • Tel: 1-800-4INFORMS with everything as 12 Analyze This!long as it meets certain health requirements. Money is no object to them. Executive Director Melissa Moore Marketing Director Gary Bennett Meetings Director Laura Payne 18 INFORMSlist in the table shows what is available to include on the burger. You must include at The ingredient Initiatives least one of each item and no more than five of each item. You must use whole items (for example, no Communications Barry 24 Forum of cheese). The final burger must contain less than Director mg ofList half servings 3000 sodium, less than 150 Headquarters INFORMS (Maryland) grams of fat, and less than 26 Healthcare Analytics3000 calories. 5521 Research Park Drive, Suite 200 Catonsville, MD 21228 62 Conference Preview Tel.: of ketchup To maintain certain taste quality standards you’ll need to keep the servings 443.757.3500 and lettuce the E-mail: [email protected] same. Also, you’ll need to 68 Five-Minute Analyst keep the servings of pickles and tomatoes the same. 72 Thinking Analytically Analytics Editorial and Advertising Question: What is the most expensive burger you can make? Lionheart Publishing Inc., 506 Roswell Street, Suite 220, Marietta, GA 30060 USA Tel.: [phone] • Fax: [phone] Analytics (ISSN 1938-1697) is published six times a year by the th President & Advertising Sales John Llewellyn Send your answer to the Management Sciences Institute for Operations Research and [email protected] by October 15 , 2014. The winner, chosen randomly from [email protected] correct largest membership receive a $25 Amazon Gift Card. Past questions can be found at puzzlor.com. (INFORMS), theanswers, will society in the world dedicated Tel.: [phone], ext. 209 to the analytics profession. For a free subscription, register at Editor Peter R. Horner http://analytics.informs.org. Address other correspondence to [email protected] the editor, Peter Horner, [email protected]. The Tel.: [phone] John Toczek is the Sr. are those of the authors, and opinions expressed in Analytics Director of Decision Support and Analytics for Aramark Corporation in the Global Operational Excellence Assistant Editor Donna Operations Research from group. He reflect the opinions of Chemical Engin eering at Drexel University (1996) and his MSc. in Brooks do not necessarilyearned his BSc. in INFORMS, its officers, [email protected] Virginia Commonwealth University (2005). Lionheart Publishing Inc. or the editorial staff of Analytics. Art Director Jim McDonald Analytics copyright ©2014 by the Institute for Operations [email protected] Research and the Management Sciences. All rights reserved. Tel.: [phone], ext. 223 Advertising Sales Sharon Baker 6 | [email protected] Tel.: [phone]