C o n t e n t s
DRIVING BETTER BUSINESS DECISIONS
SEPTEMBER/OCTOBER 2014
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Features
30
10 myths of analytics and insights
From traditional consumer research to emerging business
intelligence, 10 fallacies to keep in mind to make the most
of your analytical efforts.
By Will Towler
38
High-performance analytics organizations
To realize value from big data analytics, organizations need to
integrate technology, tools and practices with existing analytics
ecosystems.
By Pramod Singh, Ritin Mathur and Srujana H.M.
46
Five measures of social media karma
Return on investment: Quick-fix analyses and easy-to-extract
metrics of posts, tweets, blogs, pings and uploads from vast,
unstructured world.
By Kshira Saagar
54
Can government lead innovation?
The first U. S. chief technology officer claims great promise for
public-private information technology partnerships.
By Doug Samuelson
30
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