Analytics Magazine Analytics Magazine, September/October 2014 | Page 4

C o n t e n t s DRIVING BETTER BUSINESS DECISIONS SEPTEMBER/OCTOBER 2014 Brought to you by Features 30 10 myths of analytics and insights From traditional consumer research to emerging business intelligence, 10 fallacies to keep in mind to make the most of your analytical efforts. By Will Towler 38 High-performance analytics organizations To realize value from big data analytics, organizations need to integrate technology, tools and practices with existing analytics ecosystems. By Pramod Singh, Ritin Mathur and Srujana H.M. 46 Five measures of social media karma Return on investment: Quick-fix analyses and easy-to-extract metrics of posts, tweets, blogs, pings and uploads from vast, unstructured world. By Kshira Saagar 54 Can government lead innovation? The first U. S. chief technology officer claims great promise for public-private information technology partnerships. By Doug Samuelson 30 46 38 54 4 | a n a ly t i c s - m a g a z i n e . o r g w w w. i n f o r m s . o r g