Real izin g Va lu e
Building a highperformance big
data analytics
organization
By (l-r) Pramod Singh,
Ritin Mathur
and Srujana H.M.
“From Twitter feeds to photo streams to RFID pings, the big data universe is
rapidly expanding, providing unprecedented opportunities to understand the present
and peer into the future. Tapping its potential while avoiding its pitfalls doesn’t take
magic; it takes a roadmap.” — Chris Berdik, author of “Mind over Mind”
T
he digital universe is expected to expand exponentially between 2013
and 2020, from 4.4 trillion
gigabytes to 44 trillion gigabytes [1] a
year, and this massive amount of data
will significantly impact global industries.
In nontraditional context, analyzing big
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data isn’t about managing more or diverse data. Rather it is about asking new
questions, up skilling new capabilities,
building new technological environments
and devising holistic communication
strategies to encompass the nuances associated with complexities of volumes of
data.
w w w. i n f o r m s . o r g