Analytics Magazine Analytics Magazine, September/October 2014 | Page 38

Real izin g Va lu e Building a highperformance big data analytics organization By (l-r) Pramod Singh, Ritin Mathur and Srujana H.M. “From Twitter feeds to photo streams to RFID pings, the big data universe is rapidly expanding, providing unprecedented opportunities to understand the present and peer into the future. Tapping its potential while avoiding its pitfalls doesn’t take magic; it takes a roadmap.” — Chris Berdik, author of “Mind over Mind” T he digital universe is expected to expand exponentially between 2013 and 2020, from 4.4 trillion gigabytes to 44 trillion gigabytes [1] a year, and this massive amount of data will significantly impact global industries. In nontraditional context, analyzing big 38 | a n a ly t i c s - m a g a z i n e . o r g data isn’t about managing more or diverse data. Rather it is about asking new questions, up skilling new capabilities, building new technological environments and devising holistic communication strategies to encompass the nuances associated with complexities of volumes of data. w w w. i n f o r m s . o r g